What is a Service Mark?
In the US, a service mark is a word, phrase, symbol or design, that identifies and distinguishes the source of a service rather than goods.
The only difference between a service mark and a trade mark, is that a service mark identifies and distinguishes the supplier of a service and a trade mark identifies and distinguishes the supplier of goods. In some countries the distinct between service and goods is not made and the marks are classified as trade marks.
For example a parcel delivery service does not offer physical goods for sale but may have a servicemark identifying and distinguishing its service from others on its promotional material, staff uniforms or delivery vehicles.
For further information see the Wikipedia service mark definition.
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