What are Activity Ratios?

Activity Ratios Definition

Activity ratios are financial metrics that gauge the capability of a business to efficiently manage and control its operational resources, including inventory, accounts receivable, and accounts payable. Additionally the ratios are commonly known as efficiency ratios as they assess the operational efficiency of a business.

Popular Activity Ratio List

There are numerous activity ratios available to monitor different aspects of business efficiency. Accordingly a selection of the most popular ratios are listed below.

Activity Ratios Analysis

Activity ratios should not be viewed in isolation but looked at over a period of time using trend analysis and in comparison to other businesses in your industry.

Additionally in order to give a full picture the ratios should be viewed relative to other ratios calculated for the business. Other ratios include liquidity ratios, efficiency ratios, leverage ratios, profitability ratios, and investor ratios.

Activity Ratio Formulas

There are numerous examples of activity ratios, however, it is important to select the key ratios which relate to your business. Consequently the industry sector, size, and complexity of the business will determine the most appropriate ratios to use. It is important to realize that many ratios may not be relevant or worth calculating, particularly for a small business.

The following list of activity ratios examples are useful to start with.

Activity RatioActivity Ratio Formula
Accounts receivable daysAccounts Receivable / (Sales / 365)
Accounts payable daysAccounts payable / (Purchases / 365)
Inventory turnoverInventory / (Cost of goods sold / 365)

Activity ratios are a set of financial ratios that help to measure how efficiently a business is utilizing its assets and resources to generate revenue. These ratios are important because they help the business to assess it’s operational efficiency, identify areas of improvement, and make informed investment decisions.

Last modified February 28th, 2023 by Michael Brown

About the Author

Chartered accountant Michael Brown is the founder and CEO of Double Entry Bookkeeping. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

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