Trade Mark

What is a Trade Mark?

A trade mark is a distinctive logo, word, symbol, signature or phrase usually seen on a product, packaging, or advertisements showing that there is a trade connection between the product and a business.

The purpose of the trade mark is to legally distinguish the products of one business from another.

Registering a trade mark gives the business the exclusive right to use it, and another business using the same or similar trade mark is said to have infringed the trademark and could be sued for damages.

A registered trademark is identified by the letter “R” surrounded by a circle ®.

For further information see the Wikipedia trademark definition.

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Last modified March 23rd, 2016 by Michael Brown

About the Author

Chartered accountant Michael Brown is the founder and CEO of Double Entry Bookkeeping. He has worked as an accountant and consultant for more than 25 years in all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a BSc from Loughborough University.

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