Net Profit Ratio

What is the Net Profit Ratio?

The net profit ratio is the net income of the business expressed as a percentage of the revenue, and is a measure of the overall profitability of a business. It is calculated by dividing net income by revenue. The ratio is also called Net Margin or Net Profit Margin.

Formula for Net Profit Ratio

The net profit ratio is calculated using the formula shown below.

net profit ratio formula

  • Net income is found in the income statement.
  • Revenue is also found in the income statement. It may be called Sales or Turnover.

How do you calculate Net Profit Margin?

Income Statement
Revenue 44,000
Cost of sales 17,600
Gross margin 26,400
Operating expenses 13,500
EBITDA 12,900
Depreciation 6,500
Operating income 6,400
Finance costs 2,000
Income before tax 4,400
Income tax expense 900
Net income 3,500

In the example above the net income is 3,500 and the revenue is 44,000. The net profit ratio is given by using the formula as follows:

Net profit ratio = Net income / Revenue
Net profit ratio = 3,500 / 44,000 = 7.95%.

What does the Net Profit Ratio show?

The net profit margin ratio shows what percentage of  the revenue is left after deducting all costs. The higher the net profit margin ratio the more profit the business earns on its revenue.

Useful tips for using the Net Profit Ratio

  • The net profit ratio will vary from industry to industry, so it is important to make comparisons to similar businesses in your sector. If your net profit ratio is substantially different from other businesses within your sector it will need investigation to ascertain why.
  • The aim is to get the net profit ratio as high as possible.
  • One off items should be excluded from both revenue and net income, as the net profit margin ratio is a measure of the operating performance of the business.
Last modified October 30th, 2019 by Michael Brown

About the Author

Chartered accountant Michael Brown is the founder and CEO of Double Entry Bookkeeping. He has worked as an accountant and consultant for more than 25 years and has built financial models for all types of industries. He has been the CFO or controller of both small and medium sized companies and has run small businesses of his own. He has been a manager and an auditor with Deloitte, a big 4 accountancy firm, and holds a degree from Loughborough University.

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